04 — CRO & UX
More revenue from the traffic you already pay for
Session data, funnel analysis and controlled testing on the pages that carry the revenue. Conversion work compounds with everything else you are running, which is why it is usually the cheapest growth available.
Written audit back in 48 hours. No obligation, no pitch deck.
01
What's included
The work itself.
Most engagements use some of this, not all of it. The audit establishes which parts are worth paying for in your case.
Research
- Session recordings
- Heatmaps
- Funnel analysis
- On-site surveys
- Support-ticket review
Testing
- A/B tests
- Split URL tests
- Hypothesis design
- Significance checks
- Result write-ups
The pages that matter
- Product pages
- Category pages
- Cart
- Checkout
- Search
- Forms
Implementation
- Theme changes
- Winner rollout
- Mobile-first fixes
- Accessibility fixes
02
Our approach
How this work is done here.
The order matters. Most of what goes wrong in this discipline is a later step being taken before an earlier one.
- 01
Watch what people actually do
Recordings, funnels and the questions your support inbox answers repeatedly. Opinions about a product page are plentiful; a recording of forty people failing at the same step is not arguable.
- 02
Rank by revenue at stake
A test on the checkout affects everyone who reached it. A test on a low-traffic page affects almost nobody. Order the queue by traffic multiplied by the size of the problem, not by which change is easiest to build.
- 03
Test one change, and let it finish
A test stopped the moment it looks good is a test that reports noise. Each runs to a pre-agreed sample and a full weekly cycle, and we report the losers as plainly as the winners, because knowing what does not work is most of the value.
- 04
Ship winners into the theme
Winning variants get built into the theme properly rather than left running in the testing tool, where they cost you script weight and eventually break.
03
What you get, and when
What lands, and how often.
Reporting you can read without a translator, on a schedule you can hold us to.
A written audit in 48 hours
Before anything is agreed. What we found, what we would change first, and what we would expect it to be worth. You keep it whether or not you hire us.
A weekly note
Plain English, sent every week: what we did, what it did, what is next. Written by the specialist doing the work, not summarised by an account manager.
A monthly review
A longer session with the numbers behind it, including the things that did not work. Thirty minutes on a call, or a document if you would rather read it.
A change log you can read
Every change is dated and recorded, so when a number moves you can see what moved it. This is also what makes it possible to hand the account to someone else.
04
Indicative pricing
What it costs to start.
From
£1,000
per month
Rolling monthly. No minimum term and no exit fee.
What moves the figure
Traffic volume — tests need enough of it to conclude — along with how many templates are in scope and how many test cycles run each month.
When this is the wrong fit
CRO needs enough traffic for a test to reach a reliable result before trading conditions change. If you are below that, your money goes further on traffic and on the obvious usability fixes — which we will list for you without charging a retainer for testing. We will tell you on the call which side of the line you are on.
05
Tooling
What we work in.
Your accounts, your logins, your data. We bring the access we need and leave it behind when we are done.
- GA4
- Microsoft Clarity
- Hotjar
- Google Optimize alternatives
- Looker Studio
- Shopify
- WooCommerce
06
Questions
The things people ask before they enquire.
Answered here rather than held back for a sales call.
How much traffic do we need for this to work?
Enough for a test to conclude while the result still means something. It depends on your order volume and how large a change you are testing, so we work it out against your actual numbers in the audit and tell you plainly if you are under it, rather than selling you tests that cannot finish.
Is this just changing button colours?
No. Most of the revenue in this work comes from clarity on delivery cost and timing, from product information that answers the objection, and from removing steps in the cart and checkout. Cosmetic tests are where CRO gets its reputation for producing nothing.
What if a test loses?
Then you have avoided shipping a change that would have cost you money, and you know something about your customers that you did not know before. Roughly speaking, most tests do not win — anyone reporting otherwise is either testing only safe changes or stopping tests early.
Can you test on Shopify checkout?
On standard Shopify the checkout itself is locked down and cannot be freely tested; the cart, the pages leading into it and the post-purchase page can. Shopify Plus opens up more through checkout extensibility. WooCommerce gives you full control of checkout, with the performance responsibility that follows.
Do you need developer access?
Yes, to your theme or a staging copy of it. We can work through your existing developer instead if you would rather, though it slows the cycle and usually costs more overall.
How does this interact with our paid media?
Directly and helpfully. A higher conversion rate raises what you can afford to bid, which opens auctions that were previously unprofitable. If we run both, the reporting separates the two so neither takes credit for the other.
Find out what is actually wrong.
Send us the URL and tell us what is not working. You get a written audit back within 48 hours: what we found, what we would fix first, and what we would expect it to do. If it turns out you do not need us, we will tell you that too.